This men’s jacket is made of robust and sturdy cotton duck material. The classic Detroit jacket from Carhartt has earned a reputation as the ideal jacket for tough conditions. Now that you know how Carhartt Work in Progress came to be and how it became so popular in streetwear culture, we’re going to show you some of the most famous Carhartt pieces. When the director of the film was asked why Hurbert (the character in the film) was wearing Carhartt, he had this to say: “Hurbert is the kind of guy who minds his own business, who is honest and doesn’t need much money. In 1995, the French film LA HAINE brought Carhartt WIP even more exposure and was the first film to feature WIP. I saw we could do something with Carhartt, but I also knew it was going to be hard at first.” Salomee faeh, Co-founder and Creative Director of Carhartt WIP You really got a sense for how long it takes for a trend to grow.

“At early trade shows, people were laughing at the cut of the work pants, turning their heads, but we quite enjoyed these reactions. Yet WIP would gradually evolve into a hub for street culture, operating outside of strict disciplinary drawers to promote diversity. Sometimes things happen naturally.” Oliver Drewes, former Carhartt WIP Creative DirectorĬarhartt has never been strictly a skate or BMX brand, nor has it aspired to be one. You don’t always have to explain why things happen the way they do. Sure, Carhartt wasn’t a skate brand, but we did things our way and skaters accepted us. It was never this ‘please wear it and we’ll pay you money’ kind of deal. “People sometimes asked why we went to skate contests, because Carhartt wasn’t strictly skate wear-but we were never strict. Which the brand had gained from being worn a lot by rappers graffiti artists and skaters at the time. Carhartt WIP began to focus more on the subcultural appeal of the brand.

Carhartt continued to supply the raw, classic products. Working with the European distributor Work in Progress, the American workwear classic would soon evolve into Carhartt WIP (Work in Progress). Stripped of their original purpose of helping hard-working men in mines and on railroads, they were seen by street culture as a kind of anti-denim. In the 1980s, when the Western world was swamped by a wave of blue denim, Carhartt’s brown duck work jackets entered the streets as an alternative. This increase in popularity was mainly due to the quality, durability and resistance to water, fire and wear, due to the high-tech materials used for the garments. Over time, Carhartt clothing became more and more in demand for people who did not work in these industries.

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